Asada, Sainsbury’s, and Tesco, three UK grocers with green agendas, are all searching for new directors of corporate social responsibility, The Guardian reports. The CSR director has changed from being regarded as something of a box-ticking backwater of a job, according to the article, to a high profile position.

Sainsbury’s CSR specialist, Helen Lo, is still employed by the grocer but has moved to work on a special project during her notice period. Asda’s environmental specialist, Ian Bowles, has also quit, after more than five years. Tesco is searching for a new director of CSR to work with David North, the grocer’s director of government affairs.

Chief sustainability officers are becoming more popular with companies that want to profit from going green and want to guard the value of their brand.