With less than one percent of UPS’s small- to medium-sized business customers using the electronic billing option, UPS recently surveyed its customers to find out what would make them switch away from paper. What they discovered was that the primary motivator would be the environment. To reduce paper/help the environment was the reason cited by 40 percent of those polled.
Based on this feedback, UPS has partnered with the National Arbor Day Foundation to make a $1 donation to the organization for every customer who opts for the paperless PDF invoice.
What’s most surprising is that even though UPS research found that the environment is the biggest motivator for people to make the switch to paperless billing, the company doesn’t mention the environmental benefits on its paperless PDF billing information page.
UPS says that the page was written before the campaign and research began.