Volkswagen of America plans to offset the carbon emissions of projected consumer use. From September 1, 2007, until January 2, 2008, vehicles sold by Volkswagen will have carbon emissions offset for the first year of ownership.
In addition, the Volkswagen site will show the carbon footprint calculation of vehicles alongside statistics on fuel efficiency, speed, and price, when they use the “Build a VW” feature, according to VW.
The offsets, from Carbonfund.org, will support the land acquisition and reforestation of 1,100 acres of habitat in the Lower Mississippi Alluvial Valley, Louisiana. The offsets will be based on the average annual emissions for each different type of model sold in the four-month period.
Volkswagen says it will encourage customers to continue to offset their emissions via a carbon calculator on a Volkswagen of America micro site hosted by Carbonfund.org.