Innocent is launching 100 percent recycled PET plastic bottles for its smoothie range, FreshInfo reports. No virgin material will be used in the making of its bottles and the product will be fully recyclable and use 20 percent less plastic than the original packaging design, according to the article.
Innocent’s announcement follows a similar one last week from rival Ribena. The GlasxoSmithKline-owned brand has been using bottles with 40% recyclable Polyethylene Terephthalate (PET) but it will now increase to 100%. The bottle cap and sleeve will be fully recyclable but not made from recycled materials, MarketingWeek reports.
In other news, GlaxoSmithKline is currently working with recycling organization Recoup on a trial of four reverse-vending machines in high-footfall locations to raise consumer awareness on the need to recycle PET bottles, Plastics & Rubber Weekly reports. The trial runs until the end of the year.