If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Green Marketers Get Outdoor Ad Network

Brand Connections has created a network of 500 ad venues near national parks and mountain resorts and is promoting the network to marketers as a way to easily reach environmentally conscious consumers, The Wall Street Journal reports.

Coca-Cola’s Odwalla brand is planning a campaign on the network this fall to promote its line of juices, health drinks and nutrition bars at ski resorts. Through its marketing, the brand promotes its commitment to the environment by pointing to several initiatives it undertakes.

Until recently, a big advertiser wanting to buy space at resorts around the country had to deal with a series of small firms that had exclusive rights to sell space at the venues, according to the Journal. Over the past couple of years, Brand Connections has spent what it says was more than $10 million to buy up the small firms to create the network.

Stormwater Management Programs: How to Integrate New Technologies to Improve Processes and Operations
Sponsored By: VelocityEHS

  
Real-Time Data as a Foundation to Drive Sustainability Performance
Sponsored By: Sphera Solutions

  
Environmental Leader Product and Project Awards 2016
Sponsored By: Environmental Leader

  
Strategies for Managing Emerging Regulations
Sponsored By: Sphera Solutions

  

Leave a Comment

Translate »