Nokia is launching a recycling campaign with a goal to collect 100,000 unwanted mobile devices between now and America Recycles Day 2007, November 15th. The program is launching today at Nokia’s flagship store in Manhattan, where Nokia and WWF will highlight contributions that businesses can make to address environmental issues and promote environmental awareness.

Nokia says consumers can recycle phones by dropping phones off in stores, getting a postage-paid green mailer at the Nokia flagship store, calling a new nation-wide toll free number, or downloading postage-paid return labels online.

Mayor Bloomberg’s office is supporting the program and has challenged New Yorkers to take part in recycling their unwanted mobile phones. “We applaud Nokia’s effort to encourage the proper recycling of unwanted electronics,” said Rohit Aggarwala, Director of the Mayor’s Office of Long Term Planning and Sustainability. “We hope that every New Yorker will join in and be a part of this effort.”