New Tool Measures Carbon Footprint Of Producing TV Commercials
The Versus cable TV network and Brooklyn Brothers ad agency have produced a campaign of TV commercials in a carbon-neutral manner, AdAge reports. Working with ERM, a London-based environmental-engineering firm, Brooklyn Brothers has created a software system that tracks and quantifies the amount of carbon pollutants generated when making TV commercials with studio and remote-location film shoots. The software…
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