Matsushita’s Panasonic brand has released what it’s calling an “Eco Ideas Declaration,” identifying green initiatives.

The company aims to eliminate 300,000 tons of CO2 emissions during thenext three years, lowering the total CO2 level to 3.68 million tons in fiscal year 2010 from 3.98 million tons in fiscal year 2007. In fiscal year 2011, the company intends to bring it down further to around 3.60 million tons, the level of fiscal year 2001.

Even if the total production capacity increases in the future, Panasonic will use the performance level of fiscal year 2007 as a yardstick for measuring progress in eliminating CO2 emissions from its 294 manufacturing sites across the world.

Starting fiscal year 2009, Panasonic will include CO2 emissions to its critical management indicators including sales, operating profit, inventory and CCM as a method of reinforcing its efforts to address climate protection.

In April this year, the company established an environmental performance system to collect monthly performance data on 23 items from the manufacturing locations worldwide and analyze and feed the results back to them for further improvements.

The 23 environmental performance data items include CO2 emissions as well as water and energy consumption such as electricity, gas and fuel oil, among others. The system started this month in Japan and will be implemented at all manufacturing locations including overseas facilities in January 2008.

In May, it was reported that the company would soon start measuring energy use at its nearly 60 factories in China in order to formulate plans to reduce energy consumption in the fiscal year ending March 2009 and beyond.