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Chevy Kicks Off Green Makeover

GM will use the Los Angeles Auto Show and a worldwide marketing campaign to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand, The Detroit News reports.

As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation’s first hybrid pickup.

The marketing piece of the strategy will tout Chevrolet’s five “Fuel Solutions:” more efficient internal combustion engines; biofuels such as E85 ethanol; gas-electric hybrids; electrically driven vehicles; and hydrogen fuel cell vehicles. The brand’s new tagline is “Chevrolet, from gas-friendly to gas-free.”

On the product side, GM plans to eventually offer a green version of virtually every Chevy model.

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