Eco-friendly policies are helping companies attract talent, according to the Wall Street Journal.

A recent poll on green employment by MonsterTRAK.com, which launched GreenCareers last month to meet the demand of students to work for green companies, found that 80 percent of young professionals are interested in securing a job that has a positive impact on the environment, and 92% would be more inclined to work for a company that is environmentally friendly.

Merrill Lynch & Co. outlines its environmental efforts on the back of every brochure for its campus recruiting. Paper maker NewPage Corp. also distributes a brochure highlighting the company’s commitment to environmental responsibility when it recruits on campuses.

“At the end of the day, we are competing with everyone else for the best talent, and this is a generation that is very concerned with the environment,” NewPage Chief Executive Mark Suwyn says in the story.