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Target Brand Sports Green-e & FSC Mixed Source Logos

Target Stores Archer Farms brand is using the Green-e certified label and new paperboard packaging certified by the Forest Stewardship Council, Sustainable Is Good reports.

The Green-e logo and the FSC Mixed Source logo appear on Archer Farms Organic Petite Cookies. Other products from the organic line do not seem to be part of the program.

FSC/Green-e certified packaging on a store brand product is rare, according to Sustainable Is Good, and could signify an increased interest from Target in more sustainable packaging. In August, iPod carrying cases in

target_green-e.jpg

the consumer electronics department at Target stores began to be sold in cardboard packaging instead of the usual plastic
clamshell.

SunChips, Frito-Lay’s brand of multigrain snacks, recently began carrying the Green-e logo.

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