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Green Awareness Remains High, Green Purchases Up

“Going Green” awareness continues to be high, according to research from Intellitrends. Relative to recent news regarding the environment and “going green,” close to 60 percent of consumers say they read a newspaper or magazine article on the topic. The second most common action taken by the U.S. consumer was to watch a TV program regarding the environment. From mid-year 2007 to end of year, the largest increase was in the purchase of green products, up from 22 percent in mid-2007 to 31 percent at the year end.
When asked about their future purchase behavior of products and services that are specifically “green” or environmentally friendly, 93 percent of U.S. consumers say they definitely or may purchase these products over others.

This study represents the Midyear 2007 and End of year 2007 Go Green Insight Study results conducted by Intellitrends Market Research. This national quarterly tracker monitors how U.S. consumers feel about the environment, their awareness and understanding of current initiatives on the environment and energy conservation, and efforts they are taking to contribute to a better environment.

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2 thoughts on “Green Awareness Remains High, Green Purchases Up

  1. our company is a green certified carpet cleaning system using the world-wide method called Host, the dry extraction carpet cleaning system. I was delighted to see these statistics on green services and products are being more freguently purchased. I have advertised as a green certified company, and with that my sales from the yellowbook have noticably gone done compared to other advertising that does not emphasize green certifide, My conclusion is that the consumer may feel that being green certified is more expensive or a political statement. I just wanted to give you that input, I still will continue to use these advertising slogans and these statistics gave me confidence to keep on pushing with green advertising. Sincerely, Deborah Nabozny, Lady Bug Carpet Care, Longmont, CO

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