Greenpeace has turned up the heat on game console makers by launching a campaign that it hopes will get gamers to persuade Sony, Nintendo, and Microsoft to make their products greener, MarketingVOX reports.
The organization’s Guide to Greener Electronics gave Nintendo a zero rating last month. Greenpeace says major console makers lag behing PC and mobile phone makers in reducing the “toxic burden of their products,” reports BBC News.
Titled Clash of the Consoles, the new Greenpeace campaign features a 90-second video starring Master Chief from Microsoft’s Halo franchise, Nintendo’s Mario, and Sony’s Kratos. The mascots all compete for the greenest gaming console.
Of the 50,000 virtual residents surveyed, 74 percent rated the environment over drugs, violence, and war as the issue they were the most concerned about.