Companies Should Reach For ‘Carbon Advantage’
Instead of focusing on ways to offset carbon emissions, Dave Douglas writes in a Business Week article that companies need to invest in creating more sustainable versions of themselves. “We need companies to go beyond carbon neutrality to something I call ‘carbon advantage,'” Douglas writes.
There are two ways to achieve a carbon advantage. The first, according to Douglas, is “to use efficiency and resource reduction to provide a fundamental advantage in your operations and products.” Wal-Mart is doing precisely this by reducing product packaging throughout its supply chain.
The other road to a carbon advantage is “to use innovation in green products and services to offer customers a competitive advantage.” Last May, GE announced that revenue from its eco-focused products rose past $12 billion in 2006.
Douglas also says that there’s increasing evidence of a new, virtuous business cycle: “Companies seeking sustainability look for sustainable products and services, which provides further opportunities for sustainable companies.”
Energy Manager News
- Smart Windows are a Smart Idea
- Behind the Meter Podcast: The Telecommunications Industry Addresses Energy Challenges
- Ambitious Goals for The Boulder Valley SD
- Philips, Cisco, Alliander Bringing Smart Lighting to Amsterdam
- TCAP to Negotiate Five-Year Electric Rates for Sherman, Texas
- Quality Power, Not Just Power, Should be the Goal
- Siemens Unveils Microgrid-as-a-Service Platform
- 18 Buildings Going Solar in D.C.