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Food Markets Getting Greener and More Sensual

food_label.jpgAmericans are turning more to food that benefits both their health and the environment. At the same time, according to the SF Chronicle, they’re also looking for a grocery shopping experience that’s less boring.

So while more products designed to appeal to socially-conscious buyers will make it onto the shelves this year, according to food trend analysts, grocers are turning stores “into pleasure palaces complete with mood lighting, piped-in smells and tasting bars.”

A survey by Information Resources showed that about half of American consumers polled consider at least one sustainability factor in selecting packaged goods and choosing where to shop.

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