The Benefits Of Sustainability: Purchase, Loyalty And Influence

Consumers have high expectations with regard to corporate sustainability, according to the Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database. Nearly 80 percent of America agrees that “it is important for companies not just to be profitable, but to be mindful of their impact on the environment and society.” This equates to 168 million adults who expect more than just profitability from companies, according to the Natural Marketing Institute. Knowing that a company is mindful of that impact translates into a variety of consumer behaviors, and makes the benefits of CSR tangible.