The Australian Competition and Consumer Commission has released green guidelines for marketers, The Age reports. guidelines to combat businesses wrongly claiming their products or operations are “environmentally friendly”, or “green”.
Fines for those found guilty of misleading conduct can be as high as $1.1 million for companies and up to $220,000 for individuals.
The ACCC advises companies to steer away from using vague words such as “green,” “environmentally friendly,” or “environmentally safe,” according to the article.
In the U.S., the Federal Trade Commission is updating its Green Guides.