Cadbury has unveiled a range of ‘eco-eggs’ called Cadbury Treasure Eggs, which rather than being sold in a box is simply foil wrapped. The Treasure Eggs represent a reduction of over 75 percent plastic and 65 percent less cardboard than previously used in standard eggs, according to the company.
As well as the new range of eco-eggs, the company has also pledged to cut packaging in its existing range of small and medium boxed eggs.
This Easter, Cadbury says that the amount of plastic used will be reduced by 247 tonnes and cardboard by 115 tonnes, saving over 2,000 trees as a result. In total, as a result of the combination of launching the un-boxed Treasure eggs to avoid excessive packaging and reducing packaging on the standard eggs, Cadbury will save 1130 tonnes of packaging this Easter.
Retailers are getting behind the reduced packaging announcement. “The work Cadbury has done to reduce the packaging on their Easter Eggs is a good example of what can be achieved,” said Tesco corporate responsibility director Ruth Girardet. “The ‘Treasure Eggs’ design has reduced PVC by 77 percent and cardboard by 65 percent. This makes Cadbury’s new range of unboxed Easter eggs a great environmental choice.”