In the hope of pumping up its CSR efforts, UK mobile phone company Orange has dumped Edelman and brought in CSR specialists Planet 2050 and Good Business, PRWeek reports.

Edelman arm First&42nd handled the account, which was believed to be worth around £100,000 a year. Edelman retains the Orange B2B account.

Orange says it wants to focus on minimizing the impact its business has on the environment and advising customers on safe and responsible use of its products and services.