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Tate & Lyle Promotes Fairtrade Commitment

Here’s a look at an ad for Tate & Lyle’s taste and smile initiative, which promotes the company’s sugar trade commitment to FairTrade.

The company recently announced that it is moving its entire retail cane sugars range to Fairtrade, marking the largest ever switch to the ethical labelling scheme by any major UK food or drink brand, according to the company. The first product to be licensed to carry the Fairtrade Mark will be Tate & Lyle Granulated White Cane Sugar, sourced from Belize.

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