In order to give Planet Green a lift prior to its June launch, Discovery Channel will air some of the programming aimed for the new channel on Saturdays in May, MediaPost reports.

The telecasts will showcase the branded integration opportunities Planet Green is offering advertisers. The advertisers joining Planet Green at launch include Home Depot, S.C. Johnson Waste Management and General Motors.

The advertiser association with Planet Green can stretch to the network’s Web site, TreeHugger.com and other platforms. A Waste Management banner was spotted on PlanetGreen.com before it was removed, according to the article.

Planet Green programming will include a cooking show with Emeril Lagasse that is shot in a Whole Foods Market.