Some Fortune 500 companies are getting involved in ecosystem services. That is, finding ways to repay nature for the products it produces, according to an article by Marc Gunther in Fortune.
Starbucks is the latest. It will finance Conservation International’s efforts to work with local partners and coffee growers to protect the landscapes around the coffee growing areas.
The growers, on their own or in partnership with local governments, would agree to preserve forests as they are or to replant trees. They would then become eligible, in today’s world, to seek carbon credits from companies that are voluntarily offsetting their emissions.
The company also unveiled a new mark for its coffee that Starbucks says symbolizes its partnership with CI and its commitment to coffee that is responsibly grown, and ethically sourced.
Gunther also says that Marriott might begin a project to help preserve forests in the Amazon.