If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Toyota Second To None In Green Brands Survey

The top four brands seen as truly green are Toyota (9.4%) , BP (3.3%), Body Shop (3.1%), and Honda (2.7%), according to the 2008 Brandjunkie survey.

Unfortunately for marketers, the top answer given was “none,” at 19.4 percent.

“Obviously, the dominating trend in these responses is skepticism; however, that skepticism is tempered by a pronounced sense of hope expressed by brandjunkies, Jim Thompson writes on brandchannel.com. “And that should be encouraging for everyone in the industry.”

Another recent green brand survey found that Marks and Spencer is the brand with the most green credentials, followed closely by Innocent in second place and The Body Shop in third.

Environmental Leader Product and Project Awards 2017
Sponsored By: Environmental Leader

  
Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

  
Operationalizing EHS Management: Bridge the Gap from Strategy to Execution
Sponsored By: LNS Research

  
Four Key Questions to Ask Before Your Next Energy Purchase
Sponsored By: EnerNOC, Inc.

  

One thought on “Toyota Second To None In Green Brands Survey

Leave a Comment