GE, HSBC and Wal-Mart are inaugural winners of Green Effie Awards, which honor effective eco-marketing.

GE’s “Ecomagination Round Two,” created by BBDO New York, Wal-Mart’s “PSP 2007- Personal Sustainability Project,” in partnership with Saatchi & Saatchi S, and HSBC’s “There’s No Small Change,” created by JWT, were tapped as the winners.

Green Effie winners will learn if they won a Gold, Silver or Bronze Effie at the 40th Annual Effie Gala on June 4 at Cipriani 42nd Street in New York.