Sony is gathering the plastic shells of old Sony TVs from recycling plants, collecting excess Styrofoam from its production facilities, and turning them into plastic pellets which are used to create the back panels and some internal plastic components on the latest Bravia flat-panel TVs, PC World reports.
The move isn’t just environmental. Sony saves about 10 percent of the cost of producing plastic by using recycled parts. The company says it began preparing for this 10 years ago when it required that all plastic in Sony TVs be recyclable.
Sony is also recycling what viewers watch on TV. The company has pulled some old commercials out of the closet to promote dozens of free consumer recycling events.