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Don’t Let The Economy Shut Down Your CSR Initiatives

CRO has compiled a list of ways companies can stay responsible during an economic slowdown:

  • Make corporate responsibility initiatives a bigger priority with more resources and it will be difficult for them to fade away.
  • Prioritize the initiatives that can be completed with the lowest cost and the least risk.
  • Collaborate on CSR projects with other departments and share the costs.
  • With the battle for customers becoming more fierce, a downturn is the time to ramp up your investment in CR efforts and spend money on PR and marketing since you might be able to get a better deal from vendors.
  • Be trend-conscious and keep a close eye on your competitors CSR moves, as well as where federal, state and municipal policy and regulations are are headed.
  • Remember, what goes down must go up, if companies do their corporate responsibility homework and keep integrating sustainability as a way of doing business, their efforts should pay off.

Read the complete list here.

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One thought on “Don’t Let The Economy Shut Down Your CSR Initiatives

  1. In this economy, our primary corporate responsibility is to maintain our most vital resource: our people. CSR initiatives are image and brand investments and that is important. But investing in the know-how and new ideas of the people who make up our corporation generate vastly greater returns than CSR dontations and environmental PR. So do you cut off the nose (your image) or cut out your heart (your people)? Choose wisely.

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