If you've no account register here first time
User Name :
User Email :
Password :

Login Now

National Grid Enlists Polar Bear For Marketing Campaign

floebig.jpgNational Grid has enlisted Floe, a virtual polar bear, for its new marketing campaign. Floe, on National Grid’s Website, is meant to help visitors analyze and measure the environmental effects of routine daily activities like eating, drinking, driving and making home heating energy choices.

Polar bears were recently listed as endangered.

National Grids new branding strategy, The power of action,” was launched on May 5, and includes a multi-media advertising campaign, created by National Grids agency-of-record, Mullen, that will run in National Grids U.S. service area. Other initiatives will be introduced over time.

Visitors can interact with Floe or, according to the company, “befriend another virtual polar bear.”

National Grid recently announced that it is increasing its target of reducing company-wide greenhouse gas emissions from 60 percent to 80 percent by 2050.

Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

Choosing the Correct Emission Control Technology
Sponsored By: Anguil Environmental Systems

Packaging LED & Advanced Rooftop Unit Control (ARC) Retrofits for Maximum Performance
Sponsored By: Transformative Wave

The Corporate Sustainability Professional's Guide to Better Data Management
Sponsored By: Urjanet


One thought on “National Grid Enlists Polar Bear For Marketing Campaign

Leave a Comment