Corporate financial success is becoming more dependent on social responsibility, Forbes reports.
Forbes cites the example of Campbell’s Soup, which is spearheading the redevelopment of its hometown, Camden, N.J., at a cost to the company of an estimated $73 million.
“We look to making equity-building programs that naturally link to our other six core strategies,” said Campbell’s President and CEO Doug Conant. “Hunger relief, sustainability, education and community service, all naturally fall out of our other six corporate strategies. So there’s real great clarity in what’s important in the company.”
Largely, Conant says, 90 percent of what the company does intersects with its business proposition in ways that are a win-win for the company and the community, like its Camden project.