More companies are cashing in on the difference in price between products made with recycled materials and those made with more fossil fuel content, The Wall Street Journal reports.
When there is instability in prices, consumers tend to be open to new sourcing, says Jeff Mendelsohn, founder and CEO of New Leaf Paper. “That’s a general market strategy, not just green,” he says. A mill working with New Leaf uses recycled landfill methane as a power source.
Compostable dinnerware manufacturer Eco-Products expects revenue to jump five-fold this year.
TerraCycle, which makes fertilizer from worm castings, plans to market an artificial fire log this winter made from soy wax. Its main competition makes a petroleum-based log. Since the company’s raw materials aren’t linked to petroleum products, its costs aren’t going up.
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