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JCPenney Releases First CSR Report

jcpennetcsr.jpgDuring the first year of a four-year energy awareness campaign, JCPenney says it saved enough energy to fuel 55 of its stores for one month, according to the company’s first CSR report.

JCPenney says it is investing more than $30 million to install or improve its heating, ventilation, air conditioning equipment and lighting control systems in most of its stores, which it expects to reduce energy consumption by more than 10 percent.

Over the past five years, JCPenney has invested more than $75 million to install energy management technology, lighting retrofits and high-efficiency HVAC systems in stores, according to the report.

In 2006 those efforts eliminated nearly 31,000 tons in GHG emissions. In 2007, the company says it recycled more than 95,000 tons of cardboard and 13,500 tons of hangers and other plastic.

Also in the report, titled “JCPenney C.A.R.E.S.,” the company says it has converted its gift boxes to 75-percent post-consumer material, non-sale jewelery packaging items to 70-percent post-consumer material.

The company says changes it has made to its supply chain requirements are saving more than 5,500 tons of virgin paper per year. Supplier requirements include alternative packaging solutions and price quotes on approved or existing specifications. The company’s packaging specifications include a weight and volume tracking to enable monitoring of progress.

Four JCPenney stores were the first retail buildings in the country to earn the Energy Star label for superior energy efficiency and environmental performance.

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