Coca-Cola Enterprises, the world’s largest marketer, distributor, and producer of Coca-Cola products, has published its third Corporate Responsibility and Sustainability Report, Shape Tomorrow…Today.
According to the report, the company has achieved its target of a three percent improvement in water use ratio over the previous year, using 1.77 liters of water to produce one liter of product – the ultimate goal is to cut this down to one liter of water for every liter of product CCE produces.
The company plans to avoid the use of 100,000 metric tons of packaging, or almost three percent of its projected usage, between 2008 and 2010. By 2010, it also wants to recycle or recover more than 90 percent of materials at its production facilities ans increase recycled content in PET bottles to an average of 10 percent where commercially viable.
Last year, Coca-Cola unveiled a new bottle design that is completely recyclable and uses five percent less PET than its predecessor.
CCE says it has also installed more than 20,000 energy-saving devices in sales and marketing equipment, reducing CO2 by 28,000 metric tons.
CCE says it will calculate its carbon footprint in every country where it operates in 2008 and set emission reduction targets. It wants to reduce its absolute CO2 manufacturing emissions by five percent compared to 2004 levels by 2015.
Last year, CCE launched Coca-Cola Recycling with a mission of recovering or recycling the equivalent of 100 percent of the packaging materials used by the Coca-Cola system in North America.