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93% Of Home Buyers Won’t Pay More For Green Features

Ninety-three percent of all home buyers, both nationally and in the New York metro area, are not willing to pay more for green or energy efficient features when building a home, according to a recent independent study commissioned by The New York Times Customer Insight Group (PDF).

Consumers said green features that save them money – such as energy efficient appliances – are important, while green features that are capital-intensive are less important.

The New York Times Customer Insight Group surveyed 700 young, affluent, prospective home buyers across the country via online interviews, including 250 buyers in the New York metro area.

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