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One thought on ““Virtual Water” Content Of Products Measured

  1. This is yet another example of what better tools – such as cradle to cradle Life Cycle Assessment – can tell us, and is no different than the concepts of “embodied energy” or “carbon footprint” that are rapidly becoming mainstream. I look forward to the day when we are able to look at products wholistically, across multiple impact categories in an integrated fashion to assess the overall benefits and trade-offs inherent to different design and production choices. Only then will we begin to avoid the trap of unintended consequences that are created by single-criteria decisions… name a single finaincial descision that happens that way.

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