Chevron Launches ‘I Will’ Campaign

Chevron Corp, launched a U.S.-based marketing campaign called “I Will” over the weekend. The campaign is designed to raise awareness of the importance of energy efficiency and conservation.

The advertisements accompany Chevron’s updated Web site, which provides information on ways to conserve energy and use it efficiently. The site offers tools like Energy Generator, which demonstrates how individual actions, like lowering the thermostat by one degree in the winter can save enough energy to light about 5,000 hours of reading.

The campaign is a continuation of the company’s dialogue on energy issues that began last fall with the company’s “The Power of Human Energy” advertising campaign.