Nike debuted its latest products from Nike Considered Design. Nike’s goal with the line is to to create products that minimize environmental impact by reducing waste throughout the design and development process, use environmentally preferred materials, and eliminate toxic chemicals.
The company aims to have 100 percent of Nike footwear meet baseline Considered standards by 2011, all apparel by 2015, and all equipment by 2020.
Once all Nike products meet these benchmarks, the company says it will translate to reducing waste in its supply chain by 17 percent and increase the use of environmentally preferred materials by 20 percent.
Reuters reported that Nike’s sustainable offerings represented 15 percent of Nike’s total Spring 2009 offering.
Nike introduced the Considered Air Jordan XX3, as well as a complete line of apparel for athletes in Beijing that was made from 100 percent recycled polyester.
In February, the company released the Nike Trash Talk, a basketball shoe made from manufacturing waste.