If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Green-Themed Special Issue Mags Wither With the Economy

magazines.jpgTwo years ago, green-themed issues of magazines were budding everywhere, advertisers were even pressuring magazines on carbon emissions. But the recent economic slump along with declining consumer interests have seen some publishers bury those products, Adweek reports.

Among the magazines pulling the plug on green issues in 2009 are Conde Nast’s Domino; Time Inc.’s Sunset, Mariah Media’s Outside and Discover.

Discover’s past May green issue sold 93,000 newsstand copies, compared with its average of about 116,000.

National Geographic folded its quarterly Green Guide. But Claudia Malley, vice president and U.S. publisher of National Geographic said the declining ad market, rather than declining consumer interest, was to blame.

The Corporate Sustainability Professional's Guide to Better Data Management
Sponsored By: Urjanet

  
Planning for a Sustainable Future
Sponsored By: Dakota Software

  
Top 10 Steps for a Successful EMIS Project
Sponsored By: Sphera Solutions

  
The EHS Guidebook: Selecting, Implementing, and Using EHS Software Solutions
Sponsored By: EtQ

  

Leave a Comment