IBM is buying eWEEK.com for a day and turning it “green” on December 16. Today, Ziff Davis Enterprise, owner of the site, will promote and support the use of green technology in business.
Green will be incorporated into the header, navigation, hyperlinks and modules across the entire website. Green-related news stories will also be featured on the home page.
IBM was recently named one of the firms leading the way on climate change initiatives by the Ceres investor coalition.