If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Kellogg’s New Cereal Box Cuts Packaging 8%

new_cornflakes_box.jpgKellogg is testing a shorter, deeper cereal box size and shape – made with 8% less packaging material – that it believes will save space in cupboards and revolutionize the cereal aisle, MediaBuyerPlanner writes.

The new box will contain the same amount of cereal, but it will fit into pantries more easily, according to AdAge. Because it uses 5% less cubic space, it will also save space on grocery store shelves.

The box is being tested in Kroger and Wal-Mart stores in Detroit for six months, at which time the company will make a decision about a national rollout. The test affects the majority of Kellogg’s branded cereals, including Frosted Flakes, Corn Flakes and Special K, writes AP.

Kellogg said the move is “the most significant innovation” in cereal boxes in half a century, but Reuters points out that manufacturers have been experimenting with cereal box size for the past couple of years, though in those cases the amount of cereal in the box was reduced.

The company recently released its first Corporate Responsibility Report.

Real-Time Data as a Foundation to Drive Sustainability Performance
Sponsored By: Sphera Solutions

  
Powerful Byte - Strategies to Ingest, Digest High-Frequency Data
Sponsored By: Sphera Solutions

  
Staying Ahead of the Curve: Strategies for Managing Emerging Regulations (NAEM)
Sponsored By: VelocityEHS

  
OSHA ITA Cheat Sheet
Sponsored By: VelocityEHS

  

3 thoughts on “Kellogg’s New Cereal Box Cuts Packaging 8%

Leave a Comment

Translate »