Michelin unveiled its Energy Saver All-Season tire, part of an environmentally friendly performance package that is “unprecedented” in the industry, according to the company. As much as 20 percent of the energy needed to operate a car is tire-related, according to some industry estimates.
Michelin is touting the Michelin Energy Saver All-Season tire as one of the first all-season tires in the industry that combines low levels of rolling resistance with exceptional treadlife, wet braking, and all-season performance. It will be targeted at consumers with passenger car vehicles who drive less than 10,000 miles per year.
The tire will be officially introduced at the 2009 North American International Auto Show in January; consumers will be able to purchase the tire this summer.
In 2007, Michelin ran an outdoor campaign that projected “green meters” touting the fuel efficiency of its tires near landmarks in Berlin, New York City, Paris and Shanghai.
Last February, Yokohama launched a fuel-efficient tire, dubbed DNA Earth-1.