If you've no account register here first time
User Name :
User Email :
Password :

Login Now

‘Natural Claims’ Blanket 23% of Food/Bev Product Launches

natural.jpg“Natural claims” were featured on 23 percent of all food and beverages launches globally, according to The Mintel Global New Products Database. It is the most common claim on food and beverages launches in 2008, Marketing Daily reports.

Natural claims include phrasing like “all natural,” “no additives/ preservatives,” “organic,” and “whole grain.” In the U.S. such claims were featured on 33 percent of all food and beverages launches last year.

Looking at individual product claims, “kosher” was featured in 27 percent of all new-product claims, and “all natural” followed with 15 percent. “No additives/preservatives” comprised 14 percent of claims, “organic” was on 12 percent,  and “microwaveable” was featured on 10 percent of claims.

Last month, as the economy ate away at people’s finances, it also ate into sales of organic foods.

Planning for a Sustainable Future
Sponsored By: Dakota Software

The EHS Guidebook: Selecting, Implementing, and Using EHS Software Solutions
Sponsored By: EtQ

Just the Facts: 8 Popular Misconceptions about LEDs & Controls
Sponsored By: Digital Lumens

Leveraging EHS Software in Support of Culture Changes
Sponsored By: VelocityEHS


Leave a Comment