If you've no account register here first time
User Name :
User Email :
Password :

Login Now

‘Natural Claims’ Blanket 23% of Food/Bev Product Launches

natural.jpg“Natural claims” were featured on 23 percent of all food and beverages launches globally, according to The Mintel Global New Products Database. It is the most common claim on food and beverages launches in 2008, Marketing Daily reports.

Natural claims include phrasing like “all natural,” “no additives/ preservatives,” “organic,” and “whole grain.” In the U.S. such claims were featured on 33 percent of all food and beverages launches last year.

Looking at individual product claims, “kosher” was featured in 27 percent of all new-product claims, and “all natural” followed with 15 percent. “No additives/preservatives” comprised 14 percent of claims, “organic” was on 12 percent,  and “microwaveable” was featured on 10 percent of claims.

Last month, as the economy ate away at people’s finances, it also ate into sales of organic foods.

Environmental Leader Product & Project Awards 2018
Sponsored By: Environmental Leader

Real-Time Data as a Foundation to Drive Sustainability Performance
Sponsored By: Sphera Solutions

Become a More Effective EHS Leader for Your Retail Business
Sponsored By: VelocityEHS

Just the Facts: 8 Popular Misconceptions about LEDs & Controls
Sponsored By: Digital Lumens


Leave a Comment

Translate »