If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Nestle Director Shares Secret To Perfect CSR Pitch

nestle.jpgMartin Lines, Nestle’s professional marketing director, says understanding a client’s corporate strategy is the key to the perfect CSR-focused pitch, citmagazine.com reports.

Clients need to understand how CSR fits into their clients’ overall company strategies, said Lines at C&IT’s Strategic Events Annual Conference.

“Agencies need to demonstrate that their solution is aligned to the client’s corporate strategy,” he noted. Line argues that it is essential for agencies to demonstrate the value of CSR elements if they incur additional cost.

Last November, Nestle Waters America said it is expecting its suppliers to pursue sustainability. In 2007, the company’s president and CEO, Kim Jeffery, wrote an opinion piece for Hearst Newspapers countering criticism of the bottled water industry.

How Tracking/Managing Energy Consumption Drives Real Cost Savings
Sponsored By: Digital Lumens

EHS & Sustainability Journey Infographic
Sponsored By: VelocityEHS

Environmental Leader Product and Project Awards 2017
Sponsored By: Environmental Leader

Emerging Technologies in Learning
Sponsored By: UL EHS Sustainability


Leave a Comment

Translate »