If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Nestle Director Shares Secret To Perfect CSR Pitch

nestle.jpgMartin Lines, Nestle’s professional marketing director, says understanding a client’s corporate strategy is the key to the perfect CSR-focused pitch, citmagazine.com reports.

Clients need to understand how CSR fits into their clients’ overall company strategies, said Lines at C&IT’s Strategic Events Annual Conference.

“Agencies need to demonstrate that their solution is aligned to the client’s corporate strategy,” he noted. Line argues that it is essential for agencies to demonstrate the value of CSR elements if they incur additional cost.

Last November, Nestle Waters America said it is expecting its suppliers to pursue sustainability. In 2007, the company’s president and CEO, Kim Jeffery, wrote an opinion piece for Hearst Newspapers countering criticism of the bottled water industry.

(Visited 12 times, 12 visits today)
Stormwater Management Programs: How to Integrate New Technologies to Improve Processes and Operations
Sponsored By: VelocityEHS

Run an Efficient EHS Audit Program - A How-to Guide
Sponsored By: Sphera Solutions

How to Unsilo Your EHS Data
Sponsored By: Progressly

Achieving Digital Transformation through Operational Excellence
Sponsored By: Progressly


Leave a Comment