Ninety-seven percent of IT professionals feel that it is important for their Internet and ecommerce related businesses to reduce their carbon footprint, yet little real action is underway, according to a new report, Think Eco-Logical – IT Sustainability Imperatives in Internet and eCommerce Business, by The BPM Forum and its Global Renewable Energy and Environmental Network released today.
Eighty-two percent say their organizations are more sensitized to ecological considerations, but that same amount give the industry a failing grade in their progress of embracing so-called Think Eco-Logical processes and practices.
According to the study, more than 43 percent of companies don’t have or don’t know if they have a corporate sustainability agenda in place. Lack of awareness of business benefits was identified as the top challenge to environmental sustainability.
Data from the report suggests that intentions are good, but there is a dearth of leadership for green initiatives and practices – lack of executive focus was cited by about half of respondents as a top environmental sustainability challenge. Meaningful executive action is also lagging; conducting conversation, setting CSR guidelines, and doing nothing topped the list of management activities to push the ecological mantra.