For example, this holiday season, ignition and Brighter Planet minimized the carbon footprint of Coca-Cola’s Holiday Caravan tour of 127 U.S. cities by offsetting 100 percent of the CO2 emissions from the traveling exhibits, MSNBC reports. They also cut down on waste from hand-out items by instituting a recycling program.
Ignition calculates each experiential marketing tour’s carbon footprint by assessing the total impact of travel, energy-use, and waste. Two-thirds of a given marketing tour’s carbon footprint comes from travel and transportation, Ignition found.
It is also phasing in biodiesel in all its vehicles throughout 2009.