Cadbury plans to achieve Fairtrade certification for Cadbury Dairy Milk by the end of summer for the whole of the British and Irish markets.
The move, which also includes Cadbury’s hot chocolate beverage, will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana. It will both increase Fairtrade cocoa sales for existing certified farming groups, as well as open up new opportunities for more farmers to benefit from the Fairtrade system, according to the company.
The announcement marks the first anniversary of the Cadbury Cocoa Partnership in which Cadbury is investing £45 million over the next ten years to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges.
In February, Cadbury launched a pilot program and a guide to help dairy farmers reduce emissions in Selkley Vale in Wiltshire and Gloucestershire. Last year, the confectionary maker launched a corporate social responsibility Web site.