Julie’s Bicycle, a coalition working to reduce the music industry’s climate change impacts, has joined forces with the Mayor of London to produce a new Green Music Guide (PDF).
The guide offers practical advice to reduce environmental impact as well as case studies of the initiatives already taking place such as merchandisers offering a line of organic T-shirts produced using renewable energy, powering recording studios with solar power, committing to emissions reductions via CD packaging and offering temporary water fountains as an alternative to bottled water at live events.
“I have a pretty environmentally unfriendly job. The CD production, the traveling, thousands of gig-goers getting to venues, it all takes its toll, so it feels like I should do my best to try and turn the tables,” says KT Tunstall.
Last year, smaller music labels made news for being ahead of major labels in green initiatives.