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Kimberly-Clark Adds Recycled Paper Products

scotts-naturals1By adding toilet paper, napkins, facial tissues and paper towels made of recycled paper, consumer goods giant Kimberly-Clark will have a full line of paper products to address the growing green market.

The items will be marketed under the Scott’s Natural brand.

Consumers who buy Scott products – which come in at a lower price-point than its Cottonelle and Viva brands – have indicated a desire to buy more environmentally friendly paper items, Scott brand director Erik Seidel said in a Reuters article.

Here is the recycled fiber content of the Scott’s Naturals items:

  • facial tissues – 20 percent
  • toilet paper – 40 percent
  • paper towels – 60 percent
  • napkins – 80 percent

The napkins and paper towels will cost about the same as Scott’s traditional products, Seidel said, but the toilet paper will cost 6 percent more, primarily because it costs more to manufacture.

Procter & Gamble Co., which sells Charmin and Bounty, does not have any recycled paper products, according to Reuters. Meanwhile, Georgia-Pacific, which markets Quilted Northern, does not market a full line of items as recycled, although some its products do contain recycled fibers, Reuters reported.

In February, Greenpeace released its latest Recycled Tissue and Toilet Paper Guide, recommending brands like Green Forest, Seventh Generation and 365. At the time, Kimberly-Clark products ranked low on the guide because the company was “literally wiping away ancient forests to make their disposable products,” wrote mikeg on Greenpeace’s blog.

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3 thoughts on “Kimberly-Clark Adds Recycled Paper Products

  1. That is actually so nice of Kimberly and Clark to consider using recycled paper products. This goes to show that even a huge company can come up with an eco-friendly product campaign to show the world that they care. In our own ways, we can also contribute to the conservation of our environment by integrating practical measures in our daily activities such as having our used papers shredded to be used for various purposes.

  2. At this day and age, what we need are more ways on how to handle our trash materials and convert them to something more useful, like what Kimberly-Clark has done by adding more recycled paper products. We cannot just keep on dumping our garbage on landfills because sooner or later, they will be all filled and we have to resort to other waste management measures. In our own little ways, we can also do our part by being practical at home and work and try not to waste materials that much. With used paper, we can either have them shredded for other purposes or use them for crafts.

  3. Nice to see one of these big behemoths is finally dragging itself onto the bandwagon of keeping our world sustainable. Only about fifteen years after products with recycled content were available from smaller companies! Well, at least they’re ahead of Procter & Gamble. Kudos, sort of.

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