If you've no account register here first time
User Name :
User Email :
Password :

Login Now

MillerCoors Logo Touts ‘Responsibility’

millercoorsbig2MillerCoors has unveiled a new corporate identity and logo that promotes the brand as a responsible corporate citizen. “Great Beer, Great Responsibility” will be displayed on packaging, point-of-sale materials and advertising.

The company says that the new identity encompasses its five responsibility focus areas: alcohol responsibility, environmental sustainability, community investment, volunteerism, and ethics and transparency.

MillerCoors’ breweries in Golden, Colorado and Shenandoah, Virginia, received Energy Saver Awards from the DOE. It has a goal of zero waste in its breweries and is currently recycling 99.9% of all packaging waste.

Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions

  
How to Unsilo Your EHS Data
Sponsored By: Progressly

  
The Corporate Sustainability Professional's Guide to Better Data Management
Sponsored By: Urjanet

  
Just the Facts: 8 Popular Misconceptions about LEDs & Controls
Sponsored By: Digital Lumens

  

Leave a Comment