MillerCoors has unveiled a new corporate identity and logo that promotes the brand as a responsible corporate citizen. “Great Beer, Great Responsibility” will be displayed on packaging, point-of-sale materials and advertising.
The company says that the new identity encompasses its five responsibility focus areas: alcohol responsibility, environmental sustainability, community investment, volunteerism, and ethics and transparency.
MillerCoors’ breweries in Golden, Colorado and Shenandoah, Virginia, received Energy Saver Awards from the DOE. It has a goal of zero waste in its breweries and is currently recycling 99.9% of all packaging waste.