If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Green Ads on the Rise

green-ads-on-rise2TerraChoice has found that the amount of advertising of green claims is on the rise.

Looking at 18,000 ads in recent issues of Time, Fortune, National Geographic, Sports Illustrated and Vanity Fair, TerraChoice found that more than 10 percent of all ads in 2008 made some sort of “green” claim. That’s up from about 3 percent in 2006.

The research was previewed in TerraChoice’s newest report, “The Seven Sins of Greenwashing: Environmental Claims in Consumer Markets.”

Just the Facts: 8 Popular Misconceptions about LEDs & Controls
Sponsored By: Digital Lumens

  
The EHS Guidebook: Selecting, Implementing, and Using EHS Software Solutions
Sponsored By: EtQ

  
Operationalizing EHS Management: Bridge the Gap from Strategy to Execution
Sponsored By: LNS Research

  
Practical Guide to Transforming Energy Data into Better Buildings
Sponsored By: Lucid

  

Leave a Comment