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Cost-cutting, Brand Identity Top Green Motivators for Retailers

retail-motivatorsRetailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey from the Retail Industry Leaders Association.

Among what are called “winners” when it comes to the environment, about 59 percent of retailers cite cost reductions and brand identity as their motivators, followed by ethical obligation (55 percent) and industry image (55 percent), according to the report, “Real-World Green: The Role of Environmental Savings in Retail.”

Furthering the notion that adopting green technologies is about perception, about 64 percent of retailers say they are most willing to invest in green projects that “project public perception that ‘we care’.” Here’s a look at how retailers rate various investment options.

green-invest

About 80 percent of the “winners” cite customer expectations as the top reason to act in focusing on green initiatives, followed by their logisitics providers wanting to reduce energy consumption. Here’s a detailed look.

green-influencers

Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions

  
Choosing the Correct Emission Control Technology
Sponsored By: Anguil Environmental Systems

  
Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

  
Leveraging EHS Software in Support of Culture Changes
Sponsored By: VelocityEHS

  

One thought on “Cost-cutting, Brand Identity Top Green Motivators for Retailers

  1. will a customer buy his jeans from a company just because the company is going green? I dont think so! Maybe in the western countries, but probably not in the third world and value for money markets like India.

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