The Society of Graphic Designers of Canada (GDC) has adopted a working definition of sustainable communication design, incorporating sustainability values and principles as key tenets of the Canadian graphic design practice.
Key sustainability principles include:
- Encourage the evolution of the GDC and the graphic design practice, which includes participating with the international design community in the development of global best practices, creating products and services that are reusable and/or provide long term value and purchasing recycled, local and non-toxic materials wherever possible.
- Demonstrate GDC’s commitment to improve the natural environment through measures such as collaborating with other design organizations worldwide to promote and develop best practices for sustainable communications design; integrating environmental criteria into all design processes and organizational decision making, adopting practices that use materials with a cradle-to-cradle lifecycle, and seeking suppliers who use sustainable practices.
- Raise and foster awareness of sustainable communication design practice by encouraging clients to integrate sustainable principles into their communication projects; providing education and information resources to GDC members and the community at large, and championing sustainable communication solutions for communities.
Click here for GDC’s complete list of principles.