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Canadian Graphic Designers Adopt Sustainability Principles

The Society of Graphic Designers of Canada (GDC) has adopted a working definition of sustainable communication design, incorporating sustainability values and principles as key tenets of the Canadian graphic design practice.

Key sustainability principles include:

  • Encourage the evolution of the GDC and the graphic design practice, which includes participating with the international design community in the development of global best practices, creating products and services that are reusable and/or provide long term value and purchasing recycled, local and non-toxic materials wherever possible.
  • Demonstrate GDC’s commitment to improve the natural environment through measures such as collaborating with other design organizations worldwide to promote and develop best practices for sustainable communications design; integrating environmental criteria into all design processes and organizational decision making, adopting practices that use materials with a cradle-to-cradle lifecycle, and seeking suppliers who use sustainable practices.
  • Raise and foster awareness of sustainable communication design practice by encouraging clients to integrate sustainable principles into their communication projects; providing education and information resources to GDC members and the community at large, and championing sustainable communication solutions for communities.

Click here for GDC’s complete list of principles.

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One thought on “Canadian Graphic Designers Adopt Sustainability Principles

  1. I think that graphic designers are very susceptible to the greenwashing of suppliers. Most don’t scratch beneath the surface of self promotion. For instance, a paper producer that promotes itself as “a brighter shade of green” and as a protector of forests owns lands in Canada that are being logged in such a destructive way, that nine Canadian environmental groups have stepped in to protest and to lobby for more stringent forestry protection laws. But based upon the social networking that occurs between this company and the graphic community, I see no evidence that anyone is aware of the company’s environmental abuses, or if they are that they care. This leads me to think that much of the talk about design and sustainability is superficial, or worse yet – selfserving. I’m a researcher in this area and I’ve come to believe that people and organizations generally are genuine about their environmental concerns but rarely do enough to actually improve a situation. This is often due to a lack of knowledge or business relationships that transcend a supplier’s transgressions.

    Follow these links and draw your own conclusions about “a brighter shade of green”


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